Since about mid-December 2012, the “Scorecenter” app on my Smartphone has gone out of its way to let me know that on Saturday, February 23rd the New York Yankees will be playing a spring training game against the Atlanta Braves. This is some fine and dandy stuff. By simply highlighting the fact that I’m a fan of several teams through the app itself, it then proceeds to keep track of their current and upcoming schedules. Technology, you beautiful, majestic, 4G songbird.
Time passes. Seasons begin and end. Before I know it, it’s February 22nd and I’m seeing promos for the upcoming NASCAR series at Daytona, which we could all do without. Confusion and those heavy sweats begin to settle in nice and deep-like. Seemingly every year, the start of Major League Baseball’s “Grapefruit League” sneaks up and bites me right in the feels. Why is this the case? I get my daily servings of ESPN and its varied choices of programming. I watch a balanced diet of sporting events across all major networks. How does something as fun as this league go unnoticed under the watchful eye of an avid sports fan like myself? Come October, the MLB has no problem running those horrendous playoff promotions with “Written in the Stars” blasting on repeat. You’re better than this, Major League Baseball. At least hook the fans up with some Prince to get ‘em out of their seats. There’s no such thing as too much “Raspberry Beret”.
The Grapefruit League is a fun, family-friendly season that needs more exposure. Not only does it offer that beaming Florida weather that folks up here in the Northeast couldn’t be more jealous of, but it acts as a technical first-look at moves made during the offseason. Josh Hamilton is now an Angel, Jose Reyes a Blue Jay, and Nick Swisher an Indian (not to be taken literally). People want to see this sort of action and the MLB needs to do a better job at promoting this goldmine that they’ve been sitting on. Weeks prior to the start of even preseason training, give the Grapefruit League half of the airtime ESPN dedicates to the “This is Sportscenter: Swedish Chef” commercial and attendance will spike.
Broadcast advertising aside, there are other ways to reach this audience aside from a 10-15 second spot on the YES Network. Get creative MLB! People simply need to know of this great opportunity to vacate the desolate, freezing other parts of the US while being able to enjoy such a classic American pastime.
I’M YOUR DEMOGRAPHIC. I WANT TO FEEL MY PALE SKIN BURNING IN THOSE BLEACHERS UNDER THE FLORIDA SUN. I WANT TO SEE MARIANO RIVERA TAKE THE MOUND AGAIN. ICE-COLD LEMONADE WOULDN’T HURT.
How could the MLB market the Grapefruit League more effectively? What are your thoughts? Leave a comment below or tell us what you think via Twitter at @TheOrangeWedge.